SEO Web Design in Honolulu, Hawaii: Enero 2012

Lunes, Enero 30, 2012

Is Mozilla’s Firefox Browser Finished?

Hey! The SEO Hawaii have read this article. We are thinking that this article will greatly gave information on what is happening in this industry.

According to recent reports, Firefox’s lucrative three-year deal with Google expired in November. The Google search deal, which provided 84% of Mozilla’s $123.2 million in total royalty revenue for 2010, gave Google a prominent position in second most used internet browser. However, with Firefox losing market share and Google’s Chrome now a competing product, the. . .

Real Guide to Getting Links and Traffic from Trending Topics

Hey! Search Engine Optimization Hawaii is very happy to post it. Surely, this will guide and gives you idea to generate more traffic to your website. Don't go away without reading article because if you did, it is a big lost on your part.

Taking advantage of trending topics is a tremendous opportunity to net more links and more traffic for your site while using a relatively small amount of resources. The beauty of promoting trending content is that you can ride the wave to additional free links beyond your initial promotional push. Who can argue with letting the [...]

Real Guide to Getting Links and Traffic from Trending Topics

Link Generation Idea Sharing

The Search Engine Optimization Hawaii is posting this article to give you an idea on what to do on your website. This will help you boost your website by simply applying this idea in an actual situation.

A WebmasterWorld thread has a bunch of long time link builders sharing some of their new link generation ideas and concepts in the open thread. I love these threads, cause sharing these ideas..

Link Generation Idea Sharing

A WebmasterWorld thread has a bunch of long time link builders sharing some of their new link generation ideas and concepts in the open thread. I love these threads, cause sharing these ideas..

How To Turn Challenger Brands Into Market Leaders Using Efficiencies In Large Scale SEM

Hey! This article will give you tips on what this article talking about. The SEO Hawaii is here to help you in giving you tips.

As digital marketing professionals, we work with a wide range of clients. Some are Fortune 500’s and some are mid-tier businesses trying to compete in tough markets. The latter of these can be considered ‘challenger brands’ for two reasons – contending with the industrial strength heavy hitters can...

How To Turn Challenger Brands Into Market Leaders Using Efficiencies In Large Scale SEM

Hey! This article will give you tips on what this article talking about. The SEO Hawaii is here to help you in giving you tips.

How to Have a Lifetime of Happiness on Your Website

Here we go now! The Search Engine Optimization Hawaii is now posting the newest and the hottest information that will give you an idea about on how to boost your website. This title is really suited to the content of this article.

...you need to drastically rethink what it means to use data on the web...there is a lot of data, but there are fundamental barriers to making intelligent decisions...because clickstream data is great at the what, but not at the why...it's important to know what happened, but it is even more critical to know why people do the things they do on your site...and the what else, which is perhaps the most underappreciated data on the web...your web analytics tool can report only what it can record...if you marry the what with the why and the what else, you'll have a lifetime of happiness...

You've got enough work to do, right? All you want is a report. You just want to see that all of that hard work you are doing for your website is paying off. You want to see that blue line go up and to the right. It makes you feel good. Hey, I know the feeling. The problem is that if you stop there, you will fall behind. Likely way behind. The web 2.0 world that we live in requires more than getting more visitors to your site.

Although those reports make you feel good, they don't tell you what to do next. They don't tell you what your competitors are doing and how you can and should react. Yes, there is value in feeling good. But feeling good doesn't grow your business. It doesn't give you insights that will push you ahead into the future. In fact, looking at a visitor line in your web analytics that goes up and to the right doesn't do much of anything at all. It just means more people found your site. Unless they're buying, more visitors mean nothing.

What will push you ahead, on the other hand, is information about your customers that your competitors don't know, information about your competitors that they don't know about you, and the ability to turn that information into experiments and apply what you learn.

How to Have a Lifetime of Happiness on Your Website

Huwebes, Enero 26, 2012

How To Get A Link From A Blogger

Hey! The Search Engine Optimization Hawaii is here to provide you an information which can be added to your skills and enhance your knowledge to boost your website.

How To Get A Link From A Blogger

Hey! The Search Engine Optimization Hawaii is here to provide you an information which can be added to your skills and enhance your knowledge to boost your website.

How User Generated Content Helps SEO

The Search Engine Optimmization Hawaii is here to give you an idea which is related to this title. This will help you on what are the things to do on your website because some have an idea but they didn't know where to start.

I'm talking about user-generated content, of course. This kind of content gives you something your competitors don't have. But that's not the only reason you should enlist the help of users and visitors to your site to add content. When visitors to your site leave comments in your forums or on your blog posts, they use their own terms for your products and services. This can help you tremendously with keyword research. User-generated content can provide other users with valuable information about your products and services. Sure, there's the classic case of new forum members asking question...

How User Generated Content Helps SEO

Why Local Businesses Should Use Facebook

Hey! The Search Engine Optimization Hawaii is sharing this infomration to all of you. This information will give you an idea on how to handle your website properly to generate traffic.

I was reminded of this recently when getting together with my closest friends and family for Christmas this year. We don't all celebrate the same holiday, so we've made a few compromises in our customs - latkes for brunch on the day before Christmas, watching a movie on the DVD player, and a (non-Chinese) dinner out. That last item presented a bit of a hurdle. We wanted a nice dinner, but what's open for dinner on Christmas Eve? Facebook came to the rescue. One of my nearest and dearest friends had friended a well-loved local restaurant. I hadn't; while I enjoy the food, it's too expensive for...

Why Local Businesses Should Use Facebook

Hey! The Search Engine Optimization Hawaii is sharing this infomration to all of you. This information will give you an idea on how to handle your website properly to generate traffic.

How Do I Write SEO Friendly Content? [Video FAQ]

Hey! The Search Engine Optimization Hawaii is posting this article to give you an idea about an effective writing which can catch up the attention of viewers and can increase traffic to your website.

How do I write SEO Friendly Content?

The first step is to use a catchy title and use the keyword in the title. Make someone want to read the article.
The second thing is use subheadings in your articles. Include relevant keywords in the subheadings, also known as an H2 or H3 tag.
The third thing is that you want a minimum of 300 words of content on the page or article that you are working on.
The fourth thing is to include the keyword a few times in the beginning of the article. Don't keyword stuff or create spammy content.
The very last thing is to use synonyms or related phrases in your content. For example, if you are a photographer, use synonyms such as family pictures or family portraits to change up the keywords on your page.

These five tips are a great way to get started with your web content strategy. Improved content on your site can help you improve your rankings.

How Do I Write SEO Friendly Content? [Video FAQ]

How do I write SEO Friendly Content?

The first step is to use a catchy title and use the keyword in the title. Make someone want to read the article.
The second thing is use subheadings in your articles. Include relevant keywords in the subheadings, also known as an H2 or H3 tag.
The third thing is that you want a minimum of 300 words of content on the page or article that you are working on.
The fourth thing is to include the keyword a few times in the beginning of the article. Don't keyword stuff or create spammy content.
The very last thing is to use synonyms or related phrases in your content. For example, if you are a photographer, use synonyms such as family pictures or family portraits to change up the keywords on your page.

These five tips are a great way to get started with your web content strategy. Improved content on your site can help you improve your rankings.

What is a Deep Link?

Hey! Do you know what is deep link? Now, the Search Engine Optimization Hawaii is giving your this information for you to read on. This will be a great help on your part.

A deep link is when you link to a page on the site other than the site's home page. For example, Google.com is the homepage of Google. Linking to Google.com/trends would be a deep link. If you see text after a / on a website, like in the case of Google.com/trends, you are looking at a deep link. For more SEO tips, check out SEO.com's YouTube channel.

What is a Deep Link?

Hey! Do you know what is deep link? Now, the Search Engine Optimization Hawaii is giving your this information for you to read on. This will be a great help on your part.

Martes, Enero 24, 2012

Where You Should Invest Your Web Marketing Budget

Where You Should Invest Your Web Marketing Budget

via Search Engine Guide : Small Business Search Marketing on 1/16/12

by Mike Fleming

...the bottom line for magnificent success is the people...invest multiple times more in her or him, or more of them, if you truly want to take action on your data. Otherwise, you are simply data rich and information poor...a great tool in the hands of your reporting squirrel is useless. A free/inexpensive/underpowered tool in the hands of your analysis ninja will yield massive results that impact your bottom line...
-Avinash Kaushik (@avinash), Web Analytics 2.0
Web data is easy to get at; and it can even be free. Yes! That is awesomeness. But, you know what's not easy to get and is not free? The insights you can get from the data that will result in wise decisions and actions for business growth. Since this is the case, it just makes sense that you would spend way more on what will get you insights than you do on what gets you the data. The bottom line is that you have to invest in talented people. Without them, your data is useless (except you may FEEL good if the blue line goes up and to the right).
That is what you want, right? To build your business? Well then, you have to know what to do next to make it better. Your opinion, although well-intentioned, may not be well-informed. Well-intentioned decisions tend to cost more in time and money than you'll ever invest in people that can give you well-informed insights.
If your goal is to grow your site's effectiveness, then you need analysis ninjas that know what to do with all that data you've been gathering in your analytics tool. Without them, you're relying on faith alone. Faith is good, but faith without data is dead.

Be sure and visit our small business news site.

Don't Waste Time Looking at Web Data Until You Do This

Don't Waste Time Looking at Web Data Until You Do This

via Search Engine Guide : Small Business Search Marketing on 1/23/12

by Mike Fleming

...life is about taking action, and if your work is not driving action, you need to stop and reboot...hits and pageviews don't mean anything except that someone came to your site and consumed some content...metrics are a dime a dozen, so how do you know which ones to use? They should have the following four attributes...
Uncomplex - If you want action, everyone involved in the decision-making must easily comprehend performance.
Relevant - they must be measuring the success objectives that are unique to you and your website.
Timely - Even the greatest metric in the world is useless if it takes nine days while your world changes every three days.
Instantly Useful - you need to be able to find insights as soon as you look at it.
-Avinash Kaushik (@avinash), Web Analytics 2.0
Your business is different than everyone else's, so why would you look at the same measurements of success as everyone else? Everyone looks at visitors to their site, but what does that tell you about how your business is doing? If you sell a high-end product and the only people coming to your site are those looking for a cheap solution, it doesn't matter how far up and to the right that blue line goes for visitors, your business isn't growing. You want to look at the metrics that will tell you if you are progressing with growth. That's why the most important step you can take toward success is identifying the metrics that will tell you if what you really want to happen for your business is happening or not.
What actions do you need your customers in order to achieve the site outcomes you desire? Do they need to consume more content? Do more of them need to make it to your product detail pages instead of bouncing off your home page? Do you need to increase visitors from a certain website that sends high-converting traffic? Do you need more conversions from PPC traffic? What needs to happen on your site to get your business to where you want it to be? Once you've got this down, you can now find out what metric will tell you if it's happening or not.
If I need visitors to consume more content so that they can learn about how my product or service benefits them, my metrics for success might be Time on Site or Pageviews/Visit. If more visitors need to make it to my product detail pages, I might make Product Detail Page Entrances on my site my chosen metric and ramp up my PPC and SEO to those pages. If I need more conversions from PPC, I might use clicks and conversion rate as my primary metrics. Bottom line: what you spend your time looking at and trying to improve should align with the outcomes that will grow your business.

Be sure and visit our small business news site.

Huwebes, Enero 19, 2012

The Future of SEO: 5 Clear Facts You Should Know

The Search Engine Optimization Hawaii is here to give an essential information regarding the proper SEO tactics that you should know. This would greatly help you in your website and entrepreneur business. So, don't close this window as long as you can not yet read it.

Sure, no one has a clear crystal ball that can predict what the search engines will and won’t do in the future. However, it is possible to extrapolate from their activities over the past few years and identify the trends that are pretty much guaranteed to continue going forward, and that’s what we’re bringing you [...]

The Future of SEO: 5 Clear Facts You Should Know

Creating Different Types of Viral Content

Hey! The Search Engine Optimization Hawaii is giving you this article for you to read on. This will greatly help your website boost easily since the Content as we know this time is the great way of increasing linkbuilding and traffic.

Not convinced that viral content can work magic for you? As Jordan Kasteler explains in a post on Search Engine Land, viral content builds links. When search engines see these links it sends three clear message about your site...[it] is active...is current...is invested in the needs of your audience, notes Kasteler. This is exactly the kind of site that search engines want to show their users. Large amounts of social shares indicate that a mass amount of people not only found what they were looking for on your site, but also liked your site enough to share it with others, Kasteler states. ...

Creating Different Types of Viral Content

Eight Good Reasons Why Spinning Articles is Bad for your Website

Hey! Are you one of those who are spinning articles for your website? For those who do not know first this article, this will be a great help for your website. The Search Engine Optimization Hawaii is helping you by just simply posting your article.

Article marketing is one of today’s most popular ways of marketing products, services, ideas or even an entire business. Unfortunately, the article marketing spectrum has been tainted primarily due to the greed of many Internet marketers. Tons of article spinning software have flooded the Internet. Needless to say, article marketing has become an efficient way [...]

Eight Good Reasons Why Spinning Articles is Bad for your Website

10 Ways Rehashed Content Fails Your Website

Problems to your website? No more! Here we are, the Search Engine Optimization Hawaii, re-posting an articles to give you an idea why do some websites fail and why some are not. This article will be a great help to your website by just simply reading this article. We hope that the knowledge that you can gain from here can be apply to your website to make it easier for you in bossting your site.

Just a few years ago, search engines could be fooled into believing your site was useful as long as you regularly published keyword-rich content. Now, more sophisticated algorithms and the rise of social media mean the web is a far more demandin...

How User Generated Content Helps SEO

Hello! This article gives you an idea that could be a great help in your website. Since the Search Engine Optimization Hawaii would like to help everyone by just simply giving you knolwedge or ideas that may enhance your skills.

How User Generated Content Helps SEO

Martes, Enero 10, 2012

5 Questions To Streamline Your Keyword Research

The Search Engine Optimization Hawaii is sharing this article to you because we know that this article can simply contribute to your website. This will gives you an idea on what are the things in a way of questions.

It’s time for the first meeting with the customer. You may be a seasoned search marketer, but you’re still a little nervous. How do you achieve that perfect balance of getting the information you need while still exuding an aura of consummate professionalism, knowledge, and generally make yourself...

SEO Efforts Don’t Have to be Dead on Arrival

Are you attracted with this article? Now, the Search Engine Optimization Hawaii is sharing this article for you read on because we would like to help you by just simply reading this article.

Most of us at one time or another has viewed the television commercial of the older women who has fallen and can’t get up. Well, for some business owners, they probably feel that way sometimes about their company’s SEO efforts. The intent may be good, but the bottom line is the search engine marketing campaigns [...]

Tapping Popularity for Your Site`s Content

Hey! As this introduction of article implies, the Search Engine Optimization Hawaii is really agree and recommending you to read this article for yourself. In the near future, this will benefit you really on what are the things that you need to know more for the improvement of your website.

I'll be discussing three more ideas from the article Jordan Kasteler wrote for Search Engine Land. I highly recommend you read it, as it offers a treasure trove of approaches to creating viral content. If you look back on SEO Chat over the last two or three weeks, you'll see I've covered a number of the topics he discussed there. So how do you get popular by hitching your star to something that's already popular? Say hello to The Pop Culture Tie-in. Memes come and go fast on the Internet, but you don't need to tie your content to a simple meme. Look at current events, new hot movies, newly p...

Mobile SEO Not So Different After All

Hey! Would you like to know more about the mobile SEO? Then, you may read this article foryourself. This will give you a hint on what are the things to do on your website to increase your PR and also, to enhance more your information skills brought to you by the SEO Hawaii.

I owe a debt to Bryson Meunier, who exposed the myths I'm going to discuss in his post on Search Engine Land. If you're trying to reach a mobile audience, you face enough challenges without trying to do things that will at best have no effect and at worst might actually be harmful. Let's take a look at these myths. The first myth is that you need a dotMobi site for indexing and ranking purposes. Yes, the whole point of the dotMobi global top level domain is to serve those who want their domains to reach mobile users. But you might be surprised to learn that most businesses, when building a mob...

How To Improve Site Credibility Through Search & Social Media

Hello everyone! The Search Engine Optimization Hawaii is sharing this article to all of you to give some ideas and information. Please read this article for yourself.

Anyone—anyone—can make a website. Anyone can create a Twitter account, start a blog, or launch a Facebook fan page. And anyone—from 13-year-old girls to 45-year-old men—can pretend to be an attractive 20-year-old woman on the Internet. In the world of Internet spam, scams, and shams, we’ve learned...

Lunes, Enero 9, 2012

Your Local SEO Checklist For 2012!

Hey! Do you want a checklist that will guide on your tasks for this 2012 in order for you increase your ranking on your website? Then, the Search Engine Optimization Hawaii is sharing this information to all of you for you to know the things that you wanted to do this year.

Whether 2012 is the year you start marketing a local business from scratch or the year you get serious about learning how to use Local SEO to best advantage for a company that's been drifting in Local limbo for years, here is my must-do checklist for your success in Local!

Some of these tips may sound like no-brainers to you, but fora across the web are filled with business owners who have skipped steps in the Local learning process and are failing to get the results they want because of it. My advice: don't skip a single tip on this list!

1. Invest Real Money In Your Website

Don't pick your web designer out of a hat with your eyes closed. If you run a local-focused business, hire a design firm that designs local-focused websites. This is a world apart from designing national or global-focused sites. Your website is way more than 1/2 the picture in terms of your ability to compete, rank and serve. Be prepared to make a serious investment in an excellent, usable, optimized website if you want to see serious results.

2. Read The Google Places Quality Guidelines

From my work with my own clients and my work at SEOmoz and Cre8site Forums, I would estimate that 1/2 of all Local-related questions being asked could be answered by a few minutes spent reviewing the Google Places Quality Guidelines. Determining your business' eligibility for inclusion, the number of Place Pages you are allowed to have and how to avoid committing what appear to be the most common violations are all explained in this simple page of guidelines. Read 'em! A couple of times a year - because Google does update the guidelines periodically and the changes can be very important to your business.

3. Read The Google Places Review Guidelines

Spam with a capital 'S' is everywhere in the review portion of Places/Maps, much of it quite deliberate...but you are an honest business person and don't want to accidentally spam this area of Google just because you've never read the Review Guidelines. Who can leave reviews of your business, can you incentivize reviews, can you have reviews removed? All of these issues are covered in the guidelines.

4. Follow The Guidelines To The Letter

Once you've read the guidelines, you are ready to create a violation-free listing for your business or to attempt to clean up past violations you have committed. I wish I could then promise that all will be peachy keen, but Google Places remains bug ridden. Despite your best efforts, you may run into bugs and errors. Google has repeatedly admitted its own mistakes in regards to Places and a single bug in this arena has the potential to affect thousands of business owners. But hang on...don't give up hope. Read tip 5!

5. The Google Places Help Forum - It's Alive! It's Alive!

For a number of years, the Google Places Help Forum has been the best evidence of the damage and confusion being wrought by the Frankenstein-like monster Google had created. Thousands of agitated questions in ALL CAPS flooded the forum, demanding help but almost never receiving any answers. It was a pretty sorry situation.

Things Have Changed! Very, very recently, remarkable alterations have occurred in Google's staffing and in their handling of the forum. Googler, Vanessa Schneider, is doing a commendable job at the helm in the forum, and of perhaps equal importance, the folks Google has deemed to be 'Top Contributors' have been given some very important powers in offering assistance in the forum. These TCs include friends and colleagues Mike Blumenthal, Linda Buquet and Nyagoslav Zhekov.

If you run into a mind-bending problem in Places, having any of these 3 TCs respond is likely to be a real lifesaver, and each of them has the ability to communicate directly with Google if they can't resolve the problem themselves. Google Places remains a buggy juggernaut, but the new energy being poured into offering help and guidance to local business owners is a landmark improvement of the first order! You are operating in a very different environment in Local in 2012 than you were just a year ago - an environment in which problems are much more likely to be resolved.

6 Don't Forget All Those Non-Google Opportunities

Yahoo! Local has telephone support! Best of the Web has a slick interface. MapQuest has such an easy process for listing your business, you almost feel like getting listed is over too soon, too simply. And then there's HotFrog, Merchant Circle, Yelp, Bing Local...the list goes on.

Get your business listed in as many local business indexes as you can. Some will act as citations for your Google Place Page and others are just smart places to be included. Myles Anderson's Top 50 Citation Sources For UK and US Local Businesses post at Search Engine Land is a truly fine place for you to start figuring out where to list your business.

7. Read Mike Blumenthal's Blog

This simple tip, if followed, will be your surest route for keeping current on the most important changes in Local - and Local changes constantly. Mike's Blog wins my vote as the industry standard in Local reporting. Nobody does it better!

8. Be Sociable

From Facebook, to Twitter, to Google Plus, to check-in sites, coupon sites, video and photo sharing sites and review communities, there are so many directions you can go in once you've got the basics of your powerhouse website and clean listings covered. You may not be able to do everything all at once. Pick the platforms that make the most sense to you and see how far you can get with them.

9. Realize You've Gone Into The Publishing Business

Every business taken onto the web has just gone into the publishing business. So many business owners fail to realize this very critical fact. From the tiniest text description on a business listing to the most in-depth article on a website, words are the chief content of the Internet. You've got to be prepared with an arsenal of nouns, verbs and adjectives if you want to be recognized. Don't know what to write? Hire a copywriter who writes for local-focused businesses and who knows how to produce persuasive, clean, optimized copy. As long as your business exists, you will need to keep the words flowing on your website, your listings, your profiles, your reviews. Get writing!

10. Do Something Not On This List

The tips in this article are standard, best-practice advice. Creativity and a spirit of innovation can take you a step beyond. Do something no one has ever thought of before, online or off, to put your business on the map of the public mind. Ideas sell and persistence is rewarded. May Your Local 2012 Be Your Most Profitable, Exciting Year Yet!

Forget the Sale. Focus on the Customer

Hey! Do you know about it? What will be your benefits when this thing goes this way? The Search Engine Optimization Hawaii would like to share it to you so that you will know the benefits that you can get from it.

There are a lot of phases to the buying cycle. Searchers begin with a thought and then start researching answers via their favorite search engine. As they learn more about their query, they move into shopping and buying modes that hopefully lead them to a satisfied purchase.

In each phase of this cycle, the searcher is typing in a unique set or words or phrases. Each search is designed to provide more relevant information than the last. As the searcher learns, the search phrases reflect what they know and what new information they need.

There is value in building a website that provides information to each of these searchers, but the value in each isn't the same. By understanding the full marketing value and potential of your website, you can build an effective sales funnel that provides each and every visitor the information they need to make the decision you are hoping for.

Your website is a pre-sell channel

Not every visitor who comes to your website is ready to buy right now. In fact, many searchers are merely curious and are looking for knowledge they don't already have. These researchers could turn into buyers, but the chances of making a sale today are slimmer than me turning down a free lunch at Chipotle. It can happen, it's just not likely. (Try me and find out!)

Instead of trying to force your visitors to give you what you want, why not give the visitor what they want?

Every business website should implement a variety of pre-sell strategies. If you think about it, only your product/service pages are doing the actual selling. This leaves the rest of your site to walk people through the research and shopping cycles, pre-selling them on what you offer, so that when they are ready to buy, they come you.

Your home page, product category pages, about us pages, etc., are great places to engage in active pre-selling. They provide a goldmine of opportunities. Use these pages strategically to talk about your brand, your product selection, your value, quality of service, and whatever else will give your visitors confidence in you and your products. This won't sell any single product by itself, but it will reinforce to the searcher that you are a reputably and trustworthy site to purchase from.

Content: Enter stage right

A lot of ecommerce business owners tell me they don't like SEOs that want to add a bunch of text on the page. Instead, they just want to push the visitors to the product. This is the right strategy for those searchers already in the buying phase of the cycle, but most aren't. At least not yet. And those that are - they are likely using search phrases that deliver them directly to your product pages!

If you're not writing great content for your category and sub-category pages (or are hiding it), you're not using your website as a pre-sell tool. This leaves you only with the sales channel after the visitor has already performed all their research searches on Google. Ultimately, you'll have missed out on a lot of potential traffic and branding opportunities that would likely have brought many of the buyers back to your site for a purchase.

Your website is a sales channel

The sales channel is where the majority of the "value" of any website comes in. It's certainly the most trackable and justifiable. Implementing analytics and conversion testing will allow you to tweak your conversion funnel to capture more sales and generate a higher ROI.

A lot of websites focused on selling products or services fail in this area. It's almost like they tried to recreate the magical experience of the paper catalog online. File that under 'FoMP' - Failure of Monumental Proportions!

Your website sales channel must express your unique value to your potential customers. This is especially true if your products are sold at any number of other outlets. Why should they buy from you instead of that other guy?

Your customers should feel you know your products better than the manufacturer does. You can do this by writing unique product descriptions and value-based headlines and using language that is customer-needs centric. Telling your customers what you or your products do is good. Telling your customers the benefit you or your products provide is better.

Building up your tips, tools and helpful article database can be an asset to the active sales funnel. If a potential customer has a question that can be answered right from your website, helping them finalize their purchase decision, you both win.

Your website is a post-sales channel

When the sale is done, the sell isn't done!

We all know it costs far less to keep a customer than to get a new customer. Unfortunately, too many online marketers fail at pursuing the customers they already have and continue to spend, spend, spend on acquiring new ones. (A great book about this is Flip the Funnel by Joseph Jaffe.)

A good portion of your online marketing budget should be used to maintain customer loyalty. There are a lot of ways you can do this; you can provide customer loyalty and rewards cards, re-marketing through PPC, coupons and discounts for a follow-up purchase, email follow-ups with "on sale" updates, etc.

Give your customers a reason to come back to your site, or, at the very least, a reason to stay in contact with you.

Social Media: Enter stage left

A great way to do this is with regular blog updates providing helpful tips and tutorials that let your customers know you care about them, not just their wallets. Use Twitter and Facebook to engage your customers and deal with potential PR nightmares before they get a chance to take a foot hold. Make sure your website allows customers to easily contact you when there is a problem.

If you're not implementing some kind of follow up or engagement after the sale, you're losing thousands of dollars worth of profit. Who better to convince to buy from you than an already happy customer?

We often build websites with a singular thought in mind: selling our products or services. Unfortunately, we usually do that with a singular method--getting a sale. But we don't think about what happens before the sale is ready to be made, or after it has been completed. We have to be willing to lay a little groundwork to build credibility, build branding, and lay the foundation for a potential sale in the future.

And once the sale is complete, why give up there? Continue to pursue the customer. Let them know just how much you appreciate them and wish to continue a mutually beneficial relationship. Don't just focus on getting new sales. Focus on building customer relationships before, during and after the sale.

How Much Is A Click Really Worth?

Hey! The Search Engine Optimization Hawaii is giving you an idea on what does click do on our website and why does this click important. Read this article for yourself in order for you to know and gain ideas on what are the things to do.

All forms of paid advertising use the max bid – it’s the most basic concept yet calculating the theoretical maximum value to pay for a click is surprisingly difficult. It’s not that the math is tough; it just takes stepping back from the granularity of channel specific optimization to get a...

My Site's Ranking Dropped, It's Google Panda

Many people is very anxious on what is happening on website ranking. They didn't knew that it is because of Google Panda. That is why, we are here to help you in your problem brought to you by SEO Hawaii.

This happens with every Google update - when a site owner feels their site was downgraded in Google, they blame the most talked about and recent Google update. Heck, I even see people blame the Google Sandbox for their site ranking issues. With Google Panda...

Video Marketing Trends in 2012

Hi! The Search Engine Optimization Hawaii is here to share this information to all of you. This will be a great welcoming you this 2012. This will help you in achieving your goals for your website.

I’ve been asked to make a few predictions about the future of video. As Yogi Berra might have said, “It's tough to make predictions, especially about the future.” Nevertheless, I’ve learned a thing or two from the author ...

Linggo, Enero 1, 2012

Same-Page Anchor Links

Here we are again. The Search Engine Optimization Hawaii is sharing you the important ideas that you can get by reading this article.

I know that incoming links are important in search engine rankings, but do the search engines consider anchors the same way as an incoming link?

Irrelevant Backlinks

Hey! The Search Engine Optimization Hawaii is sharing you this article that will help you in your website. This will help you apply those learnings by simply deffirentiating those relevant and irrelevant backlinks.

Is there any way to block irrelevant backlinks pointing to my site?

Can I Rank for Competitive Keywords?

As what the Search Engine Optimization Hawaii read from this article, of course, the website has still a chane of ranking into the Search Engine. However, this will requires a great effort and buget. In order for you to expand more the information, please read the article for yourself.

Most of the keywords I've found that are most applicable to the services my company provides are highly competitive. Is there a way our website can still rank for those highly competitive keywords?

Key SEO 2012 Trends in North Asia

As what the article is saying, the Search Engine Optimization Hawaii is sharing the information that we gained from here by just simply posting this article here. We think so that this will give you an idea on what are the strategies can be applied to generate traffic to your website.

SEO has grown up. This year saw the graduation of SEO from its version 1.0 focus on the “meta things” like optimized tags, site structure, and links (internal and external) to something much bigger and more influential. Some of this ...

Why Local Businesses Should Use Facebook

Hey! The Search Engine Optimization Hawaii is sharing this infomration to all of you. This information will give you an idea on how to handle your website properly to generate traffic.